OUR STORY
Joule’s principals, CEO, Mike Gordon, and Managing Director, Jessica Stromback, share a history of advancing policy to create and grow the marketplace for sustainable energy assets.
Mike Gordon is considered a founder of the Energy Reduction Asset (or “ERA”) class, a “founding father” of the demand response industry and a key player in the introduction and development of the U.S. community choice aggregation (or “CCA”) market. In 1981, as leader of the New York Public Interest Group’s (NYPIRG) “Fuel Buyers Group,” Mike founded and then scaled the nation’s first heating oil buying collective. The movement, still active today, saves northeast consumers hundreds of millions of dollars per year. In 2000, Mike founded ConsumerPowerline (later “CPower”), the first demand response aggregator in the U.S., pioneering what is now annually a $2 billion industry and earning the Ernst & Young’“Entrepreneur of the Year” award. In 2015, Mike was elected Founding Chair of Sustainable Westchester’s Board of Directors. Adhering to Mike’s program design, Sustainable Westchester implemented NY State’s first CCA program. Mike continues to ideate on market evolution, innovate company solutions and develop program and policy guidance materials for NYSERDA.
Jessica Stromback founded SmartEN in 2010 and has since continued to play a pivotal role. While acting as SmartEN’s Executive Director, Jessica successfully lobbied for the active participation of flexible demand side resources in European electricity markets, to ensure consumer benefits, increase security of supply, and reduce carbon emissions. Today SmartEn’s member base represents more than 150 million European consumers. In 2016, Jessica joined Joule Assets to help develop an investment portfolio of European ERA projects. She now oversees the company’s work from its NY office, leading Joule’s teams that engage municipalities, regulators and project developers on both sides of the ocean.
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