Vice President, Marketing
Sherry Rothenberg leads marketing for Joule Assets, where she is responsible for branding, strategy, PR, messaging, and positioning.
Prior to joining Joule, Sherry was Assistant Vice President, Digital and Social Media at Transamerica, where she was responsible for technology-related marketing efforts for Transamerica's Investments & Retirement division. She was Marketing Director for Hatteras Funds, a $2 billion+ Raleigh, NC-based alternative investment firm that offered various fund of funds products, including Fund of Hedge Funds, Fund of Private Equity Funds, Venture Capital Direct Co-investment Funds, and Alternative Mutual Funds. She was Vice President of Marketing & Communications at Westwood One, the nation's largest provider of syndicated radio programming. As Westwood One's head of marketing, Sherry oversaw personnel and budgets; served as strategic liaison to programming and media partners (e.g. NFL, NCAA, affiliate stations); and was responsible for positioning to clients and shareholders through promotions, sponsorship, PR, investor relations, and events such as radio row at NCAA Basketball Final Four Tournaments, the Super Bowl, GRAMMY Awards, ACM Awards, BET Awards, and the Olympics. At Madison Square Garden, she worked in the marketing partnerships group that provided sponsor servicing across MSG's sports, entertainment, and media businesses. For the five years prior to joining MSG, Sherry worked in investment banking as a high yield bond research analyst at Smith Barney, Salomon Smith Barney, and Barclays Capital, where she performed fundamental analyses to provide published opinions and recommendations to institutional investors on high yield securities, first covering the subscriber revenue-based cable and media industry, and later analyzing the advertising revenue-based broadcast television and radio sector. Sherry launched her professional career at management consulting firm McKinsey & Company, where she was a member of the Organization Practice's knowledge management team.
Sherry earned a Master of Arts degree in Industrial Psychology/Organizational Behavior from Hofstra University, where she graduated with a perfect 4.0 GPA as the program valedictorian and was the recipient of the Rick Elkow Memorial Scholarship. She received a Bachelor of Arts degree from Binghamton University, where she double-majored in psychology and economics.